Katy Briggs
VP Brand Strategy
Katy brings 16 years of advertising/marketing experience to Willoughby, with an emphasis on strategy, relationship management and brand development. She is a strategic thinker with a driving curiosity to uncover insights.
Well-versed in what it takes to create a meaningful, compelling brand story and develop marketing plans that move the needle, Katy has worked with national brands including Build-A-Bear Workshop, Whitehall Jewellers, Helzberg Diamonds and H&R Block. She serves the American Advertising Federation (AAF) Kansas City as vice president/programs and as a mentor for its Foundation. A University of Nebraska graduate, Katy joined Willoughby in 2008.
