Willoughby believes design has the power to inspire new conversations, create memorable experiences, and make the world a better place. Willoughby Design is recognized by industry peers as one of the leading global brand strategy and design firms. Established by Ann Willoughby in 1978, we are the oldest, continuous, design firm founded by a woman in the United States. We remain a WBE business, owned and operated by a creative leadership team of tenured women and men who are highly passionate about honing, practicing and teaching our craft.

Our homestead and creative capital is located in America’s Creative Crossroads in Kansas City, Missouri. San Francisco serves as our creative outpost in the gold rush center of entrepreneurial pioneers and lovers of good food and the planet. The Willoughby Design Barn, in Weston, Missouri is our creative retreat to chew our creative cud, sew our strategies, and plow through acres of visionary dreaming and design thinking.