Willoughby 30th Anniversary

Looking to the Future

At Willoughby, we work daily with clients to create magic around their brands in this ever changing marketplace. Occasionally, we have to practice what we preach. For our 30th Anniversary, we took a deep dive into the Willoughby brand. We revisited our core values: Design with purpose, meaning and beauty. Sustainability. Health. Curiosity. Play. Passion. Respect. Collaboration. Excellence. And we are proud to announce that we completed one of the most difficult but fulfilling tasks for any company: the rejuvenation of our own brand identity. Then we challenged ourselves to launch the brand at our most eco-friendly barn celebration to date. Looking forward, we can’t wait to see what the next 30 years brings.

Brand Vision, Positioning, Brand Identity, Collateral, Environmental, Interactive

Winner’s Circle

PRINT Regional Design Annual, 2009

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