Willobags
PAPER OR PLASTIC?
Don’t forget the bag. How many times have you gotten to the check out counter and realized you’ve forgotten your reusable bags? We’ve done it too. So we created a new reusable brand of bags: Willobag. No more big, bulky, hard-to-store bags for us! Willobag folds up small and is easy to tuck in your purse, car, backpack or cargo pocket. We gave them a variety of fruit and veggie puns and colors — so you’re bound to find one that fits your style just right. This self-promotional product was designed to communicate our passion for innovative, good design. Good design aesthetic that is also good design for our world. The ultimate in style and sustainability.
Brand Positioning, Brand Identity, Product Development, Packaging, Promotional Materials, Interactive
Winner’s Circle
AAF Kansas City, Addy, 2008
HOW Promotional Design Annual, 2008



