The Dictionary of Brand

BRANDING FROM A to Z

Published by the AIGA Center for Brand Experience, edited by Marty Neumier and designed by Willoughby Design, The Dictionary of Brand is the first step in creating a common, collaborative language around “brand.” Willoughby’s commitment to design is evident not only in the work we do, but also measured by our employees’ involvement in AIGA, the professional association for design. Ann Willoughby served on the National Board of Directors, the Center for Brand Experience, the Center for Sustainable Design and chaired the national GAIN conference in 2004. In addition, several Willoughby designers are on the AIGA Kansas City Board of Directors and recently have been integral in the development of AIGA KC Sustainability and Diversity Committees. Zack Shubkagel, Willoughby Vice President of Brand Experience, is the current president of the Kansas City chapter.