Plaza / Vegas Club Hotel and Casino

Make your Move. Downtown.

The refresh of the Las Vegas Club and Plaza hotel casino brands was the second phase of a larger branding effort by Barrick Gaming Corporation. The project consisted of designing everything from new cards and chips to the re-theming of the properties. While casinos on The Strip glamorize other places, the Vegas Club and Plaza glamorize Las Vegas itself. With its allure dating back to the early 1900s, The Vegas Club captures the intimacy of a “club” paired with a hip homage to the colorful history of Las Vegas. The Vegas Club’s flashier big sister, the larger and more iconic Plaza, took on the theme of classic Vegas with a fun, modern twist. The new branding refreshed the collective memory of past generations and made it new for all.