Lee Jeans
maintaining a legacy
The Willoughby relationship with Lee Jeans began more than 25 years ago. We have designed and developed dozens of new brand launches for Lee, including integrated branding programs for the sub-brands Lee Riveted and Lee Dungarees, and for the core Lee brands for men, women and children. From managing seasonal photo shoots for seasonal image banks to developing the creative for Lee’s annual fundraising campaign, Lee National Denim Day, Willoughby has collaborated with Lee across nearly every touchpoint of the brand.
Naming, Brand Identity, Seasonal Campaigns, Photo Shoot Coordination & Direction, Image Book, Catalog, POP Signage, On-Product Labels, Sell-In Kits, Product Display, Promotional Campaigns, Press Kit
