Barrick Gaming Corporation

The Real Deal. Downtown.

Barrick Gaming Corporation came to Willoughby for help with a brand refresh and unification after purchasing four downtown Las Vegas casinos. Beginning with the Barrick Gaming logo, the project consisted of taking the corporate identity and the four casino identities and updating them to feel like they are one casino family. The updated logos were then used to fulfill immediate casino start up needs including new playing cards, chips and felts. We then updated the corporate website, public relations materials and casino promotions. After the initial updates were made, we began work on the re-theming of the two largest hotel-casinos: the Las Vegas Club and the Plaza.