Three Dog Bakery

Mutton for Mutts

KC-K9 made its unassuming start in the small town of Weston, Missouri, featuring pup cakes sold in a plain white bag. Unfortunately, the surrounding countryside had more workin’ dogs named Butch than gourmet treat connoisseurs named Fifi. So Willoughby suggested a move to the big city. The first step was to dial up the emotional connection by re-naming the concept after the owner’s three dogs. Willoughby then designed the brand identity and every detail in the prototype store down to the Doggie Wedding Cakes. This groundbreaking concept quickly grew into a national phenomena: the first ever brand to acknowledge the dog as a family member. Three Dog Bakery is now an internationally-known brand with product at Target and stores in Hong Kong and London.