SPIN! Neapolitan Pizza
LAYERED MEANING
Willoughby helped client Gail Lozoff launch the first fast-casual restaurant chain, Bagel and Bagel, more than 15 years ago. Her newest concept, SPIN! — inspired by Neapolitan-style pizza and her love for Italian cycling — is a “favoloso” fast-casual restaurant experience that is poised for national expansion. After a successful two-year engagement designing the identity and store concept for the first location, Willoughby is working with SPIN! to open five new stores in the Kansas City area within the next year with plans for a national launch close behind.
Vision Workshop, Positioning, Brand Identity & Standards, Collateral, Environmental Graphics, Signage, Interactive
Winner’s Circle
1,000 Restaurant, Bar & Cafe Graphics, 2007
Novum Magazine, 2006
AIGA Kansas City A2 Awards, 2006
Kansas City Ad Club, Addy, 2006
Graphic Design America 3, 2005



