Cirque d’ Alex

FANTASTIC BRAND FREAKOUT

This clever little gourmet ice cream and hot dog shop came to Willoughby with the most delicious, unforgettable product — that nobody knew about. The missing link? A brand story to dial up the experience and a marketing plan to spread the word. We rejuvenated the Cirque d’Alex brand from the identity and voice to posters, in-store graphics, promotions, print ads, billboards, website and Facebook. The result? A whole new look for Cirque d’Alex, the home of fun food and scoops.