JET Magazine

turning the page

Willoughby worked with JET Magazine, founded in November 1951, to reposition and update the JET brand for the changing needs of the Black community. The new JET brandmark, uniquely designed to visually move forward, represents the evolution of JET into the future as a global media brand that will work across multiple channels. The look and feel update to the magazine is the first step to the evolution to the web and other forms of media. The publication’s content has been redesigned to be a more “snackable” read that quickly delivers the unique Black take on the latest in news and entertainment.