The Wonderful Evolution of Wonder
Willoughby has been one of the caretakers of the Wonder Bread brand since the late 1990s, working with them on an on-going basis to keep packaging fresh. Most recently, we helped Wonder return to its roots with a Share the Wonder campaign identity, retro package and facebook product giveaways celebrating 90 years of moms who trust Wonder. This followed the 2011 Wonder Heroes campaign, honoring the people who matter the most in life: moms, dads and patriots. The current everyday package, which features the familiar red, yellow and blue balloons, launched at the end of 2008 to broaden the brand’s reach into the growing demands of an older, more sophisticated demographic. Visit the Share the Wonder Gallery and Wonder Heroes Gallery at facebook.com/WonderBread.
The Dieline, 2009
Under Consideration, Brand New, 2009