Organicare
ECO-LUXURY SKIN CARE THAT WORKS
Organicare, the first complete USDA-certified line of organic skincare products, is part of the growing competitive landscape of organic and natural skincare products. The Organicare team came to Willoughby with an interesting challenge: How can we design an upscale product and packaging system that remains true to the product’s earth-friendly values while, at the same time, making a serious clinical, luxury statement that competes at upscale cosmetics counters? Launched in 2008 at Nordstrom, Nordstrom Spa, Dillard’s and Henri Bendel, Organicare is a perfect example sustainable luxury.
Vision Workshop, Positioning, Naming, Brand Identity, Packaging, Photography, Communications
Winner’s Circle
PRINT Regional Design Annual, 2009
Kansas City Ad Club, Addy, 2008
AIGA Kansas City A5 Award, 2008



