Nature’s Pride

100% Naturally Good

Known most famously for Wonder white bread, parent company Interstate Bakeries Corporation has been working for the past few years to grow an additional platform for a premium bread line with a health and wellness positioning. Willoughby helped IBC develop the Nature’s Pride brand to enter the category as a “mega wheat” healthy bread. The Nature’s Pride brandmark differentiates itself against the competition while maintaining the tasty and premium appeal required for the category.