QUALITY BAKING SINCE 1901
As one of the most beloved white bread brands in the South, the job of refreshing Merita was nothing to be taken lightly. Working closely with the Hostess team, we sought to maintain the attributes that loyal customers look for on the shelves, while bringing the line together as a more modern family. We also introduced healthier options for today’s health conscious families. In addition to packaging, Willoughby created sales collateral, POS materials and SEC sponsorship co-branding to move this heritage bread brand forward into the new South.