Hostess / Dolly Madison
Snack Cake Fun
Part of the Interstate Bakeries Corporation family of brands, Hostess and Dolly Madison marketing and brand managers have partnered with Willoughby for a variety of special projects over the years. From Banana Twinkies to 100 Calorie Packs, we’re always happy to help keep two of America’s most-loved snack cake brands fresh.
BRAND POSITIONING, NAMING, IDENTITY, PACKAGING, PRODUCT INNOVATION, IN-STORE MERCHANDISING



