STRATCO Global

CELEBRATING THE PAST, LOOKING TO THE FUTURE

With a history beginning in 1928 and a forward-looking goal of making the world safer, cleaner and better, STRATCO came to Willoughby for a brand redesign and repositioning. To bring together a family of companies serving the industrial lubricants and asphalt paving markets, we created STRATCO Global, with an identity that represents the synergy of air, water, fire and earth. All elements are embodied in the company’s longstanding commitment to enhancing and improving the economic, environmental and social values of the world. In their words: “We bring the energy of the elements to bring innovative products to the world.”