United Nations

UNITED EFFORT WITH THE UNITED NATIONS

Deliver Now for Women and Children is a global campaign created to fulfill the United Nation’s Millennium Development Goals 4 and 5, to reduce child and maternal mortality. Part of the team assembled to work with the UN to launch this initiative, Willoughby was responsible for developing a name, visual identity and communications that would translate appropriately across language and culture. The campaign was launched in New York’s Bryant Park and unveiled by Prime Minister Jens Stoltenberg of Norway at the Clinton Global Initiative at the United Nations. It is the first of its kind to pair maternal and child health, as a baby without a mother has very little chance for survival. The goal of the campaign is to spread awareness, reduce mortality rates and improve the health of women and children around the world.