Park Place

BRANDING A LIFESTYLE

A mixed-use development located in Leawood, Kansas, Park Place has relied on Willoughby for brand support since day one. Willoughby worked with the project’s developers to build a brand story and integrated brand identity. We first developed investor materials and a sales website, then retail leasing and promotional collateral and, when the center was built, outdoor promotional signage and an updated consumer-facing web presence. We helped coordinate the center’s grand opening and developed targeted advertising campaigns, as well as an ongoing e-mail communications campaign that is easy to maintain.