Links Fitness

SELLING A NEW CONCEPT

The Links Fitness vision is to be the world’s premier golf-specific fitness corporation. Headed up by Dr. Greg Rose, a board certified Doctor of Chiropractic who also holds a degree in engineering, this state-of-the-art concept links the role fitness plays in the golf game with the demand for unique, exclusive amenities and platinum level service. To help investors envision this innovative model, Willoughby told the story through a branding and visualization process that included a vision workshop, naming, brand identity design, investor materials and a dynamic online experience.