Go Troost Go MAX

A movement of excitement

Willoughby has extended the MAX brand to the recently launched Troost Green line. To celebrate the launch 1/1/2011, Willoughby developed the GO TROOST GO MAX Campaign to engage a diverse audience and create a buzz in Kansas City and beyond. The campaign celebrates MAX’s part in revitalizing this historic corridor, and hopes to capture the infectious pride towards a brighter future. The campaign features posters and communications that talk about the sustainable features and the hopes and dreams of its riders.