AIA Kansas City

DELIVERING STRATEGIC MESSAGES

Kansas City’s American Institute of Architects, AIA, identified a need to get the word out on the importance of architecture and design to Kansas City business leaders. So Willoughby worked with the organization to create a strategic communications program for the city’s premier architecture community. Online, in collaboration with Willoughby West and Be Good Not Bad, Willoughby restructured and redesigned an informative website that allows for flexible updates on the back end and future growth on the front end. In print, Willoughby developed the “My Architect” advertising campaign. Using the familiar faces of Kansas City leaders, each ad features an executive with their project and a quote that demonstrates the value of hiring an architect.