AAF Kansas City

See and Be Seen: The MADDYs Show

The Kansas City Ad Club launched a city-wide challenge: the agency with the best concept for the annual awards show would be selected to design the show. Willoughby submitted “MADDYs” and won the honors. Vodka rocks. Smoke-filled offices. Loose expense accounts. It was the heyday of the “Ad Men” of Madison Avenue, circa 1960s. Brands were being born. Consumers were being wooed by the allure of the shiny new products and the enviable lives played out on their television sets and in the pages of Look magazine. It was the height of consumerism and everyone wanted to be part of it. The glamour. The glitz. Enter your work. Get dolled up. Sit on the edge of your seat hoping your name will be called to accept a coveted ADDY, the Ad Club Gold for the best creative of the year.