Initiated to help fulfill United Nations’ Millennium Goals 4 and 5 to reduce child and maternal mortality, Deliver NOW for Women and Children is the first global campaign to pair maternal and child health. A baby without a mom has very little chance for survival. Willoughby developed the name, identity system and communications for this new global advocacy drive to spread awareness, reduce mortality rates and improve the health of women and children around the world. The campaign launched in New York City at Bryant Park and at the United Nations.
Kansas City Ad Club, Addy, 2007