Kansas City Convention & Visitors Association
Inspired by Kansas City
Willoughby partnered with The Kansas City Convention & Visitors Association (KCCVA) to position, design and launch a new tourism brand. The new identity was unveiled at KCCVA’s Annual Meeting including a new logo, brand identity and mission “to ignite global passion for visiting Kansas City.” The visual identity is a reflection of what Kansas City has become known for over the past decade: A vibrant creative crossroads with a world class arts and entertainment scene. The brand elements remain grounded in the city’s welcoming Midwestern values.