Organicare
The first complete line of USDA organic certified skincare
Organicare combines the results of performance technology with the safety of USDA organic certification. Formulated on the belief that pure, petro-chemical-free skin care is better for your body, 95% or more of each product’s contents are certified organic. Why put something on your skin that you wouldn’t put into your stomach?
Like every Willoughby Innovation Lab project, we began the Organicare design process with a big-picture Vision Workshop where we worked with the client to develop the brand’s core values, long-term goals, target audiences and positioning. Co-founder Jamie O’Banion and her team made this part of the process easy. They had clear goals and a highly developed product combined with the experience and research to make it a success.
With our brand discovery information in hand, we set out to create a clean, sustainable and luxurious brand story that naturally complemented the product philosophy: “I care enough to take one small step today towards a better tomorrow.”
We explored the design options using a visual rapid prototyping process that begins with looking at many package design solutions and then gradually narrowing into the final direction. The last step was crucial: the materials and manufacturing process. In designing for Organicare, it was important to achieve a luxury look-and-feel within the limitations of sustainable materials. To take the uncoated, earth-friendly paper board to the next level, we gave it a more tactile feel through an emboss on the flower and a proprietary, sustainable pearl coating. We worked with a carbon-neutral manufacturing facility powered by wind and hydropower, using paperboard that is 80% recycled and FSC certified.
Organicare products are available at Nordstrom, Nordstrom Spa, Dillard’s, Henri Bendel stores and online at icareorganics.com
In the January 2009 issue of Brand Packaging, Organicare is featured in the “Packaging That Sells” department.
Featured on Packagings of the World Blog, Oct. 24, 2008.
“Skincare products get green packaging,” featured on Packworld.com
