New Leaf Paper

As many of us try to infuse a little more environmental intention into our lives, we’re creating a new demand across the market. Brands like New Leaf Paper, founded on their commitment to inspiring a fundamental eco-shift in the paper industry, are shouting from the rooftops with joy.

For the past two years, the Willoughby Innovation Lab has been helping New Leaf carefully craft and launch their new retail brand. Starting with Whole Foods and Office Depot, where we go head to head with non-recycled mainstream brands, we have designed more than 100 product skus, along with the brand, packaging and merchandising systems.

Fresh from the Innovation Lab: an extensive new line of New Leaf products including social stationery, art paper, premium paper, back-to-school notebooks, journals, fashion notebooks, composition books and the Found Space line. More proof that you don’t have to sacrifice style and convenience to make responsible choices. That’s our favorite part.

Featured in Inhabitat » New Leaf Paper Made From Recycled Fibers by Piper Kujac