On September 26, in collaboration with the United Nations, we helped launch the international brand campaign Deliver Now for Women and Children at Bryant Park in New York City.

Deliver Now is a new global advocacy drive to reduce maternal and child deaths and improve the health of women and children around the world.

Working closely with the UN team, we named the campaign and created the Deliver Now brand identity system, including the logomark: a mother, child and baby in the shape of an empowering torch. The shocking realization that, in some countries, one in every seven women die in childbirth has brought the global plight of women and children nearer to our hearts than ever.

In these early stages of the campaign, we are asking supporters to join the Global Promise. The names collected will form a list used to lobby governments and politicians to address the more than 10 million women and children who die every year. We invite you to join us.

Following the NYC launch, the campaign has continued at the high-profile conference Women Deliver in London and will roll out into intensive local programs in India and Tanzania beginning in 2008.

Deliver Now is coordinated by The Partnership for Maternal, Newborn & Child Health, hosted and administered by the World Health Organization based in Geneva. An expanded Deliver Now website is underway.

Smiles and red rubber balls: What do these two things have in common?

They translate across all languages. (Or at least the ones that play four square and dodgeball at recess.)

A Korean translation of Kevin Carroll's book “Rules of the Red Rubber Ball,” which we originally designed in 2005, was just released by La Comedie Humaine in Korea. Kevin uses the ubiquitous playground ball as a metaphor for chasing his life’s passion: play. He encourages us all to find and follow our own dream. Which is sure to make us smile.

Follow Kevin’s adventures at kevincarrollkatalyst.com, and view more images of the original book in our online portfolio, "WORK." The book is now in its fourth printing with more than 110,000 books in print.

 

You’ve got mail

We love digital communications - but for the hands-on stuff, please help us update our records by sending your mailing address to info@willoughbydesign.com with “Database Updates” in the subject. (We promise never to share your information and to send you only good things.) Thank you!

Last summer, Ann Willoughby created “the Picture Lady.” The concept, which Ann developed with other national design leaders at the Aspen Design Summit in Aspen, Colo., provides entrepreneurial opportunies for women in developing countries.

The idea is that Picture Ladies will visit their neighboring villages, snap family pictures, take a memory card to town to be developed and then deliver and sell the pictures for a small profit. The goal is to create a small army of Picture Ladies who will not only enable families to keep photo records of precious memories, but also deliver other quality-of-life-improving goods such as seeds and educational materials.

The concept has been successfully field tested in Nepal, and Ann is now helping International Development Enterprises (IDE) gain corporate funding.

The idea was featured this summer in the catalog for the Smithsonian Cooper-Hewitt National Design Museum’s exhibit “Design for the Other 90%” in New York City.

Senior designer Stephanie Lee is our resident expert on worldly culture and up-to-the-second trends. Hailing from Hong Kong, she was raised loving all things newer, taller, better - and spicier. From her gorgeous graphics to her Szechuan peppers, she keeps us Kansas Citians on our toes.

Stephanie is a founder and chair of the AIGA Kansas City Diversity Committee. She has created identities and communications for Feng, Buckle, Del Forte, Hallmark and more.

Our work for Feng, an Asian-inspired boutique here in Kansas City, has friends and critics “looking east.”

We’ve earned recognition from AIGA, The Ad Club, Graphis, HOW, Germany’s Novum, Print, Step Inside Design and more for the store’s brand identity, packaging and environment. Thank you to all judges and editors for the love!

Feng is our local source for designers like Peter Som and Ana Sui, a loose tea market and authentic Asian antiques. View more images in our online portfolio, “WORK.”