For additional information, contact:
Tricia Jaworski
Morningstar Communications
913.660.9659
tjaworski@morningstarcomm.com
Katy Briggs
Willoughby Design
816.561.4189 x11
kbriggs@willoughbydesign.com
FOR IMMEDIATE RELEASE Oct. 7, 2008
Willoughby Design Featured in Global Book of Design
ÒMasters of Design: Logos & IdentityÓ identifies
best-in-class design firms
Kansas City, Mo. – Willoughby Design secures
a place of honor among international design firms as the company is celebrated
in the newly released book Masters of Design:
Logos & Identity.
The whoÕs who guide of the design industry features just 26
design firms,
17 within the United States, handpicked for a
collection of the most inspiring logo and brand designers in the world. For
companies and organizations seeking a collaborative partner to build brand
awareness, the inaugural volume of the Masters series showcases everything from
simple marks to full-scale identity programs from the industryÕs most creative
design firms.
ÒWilloughbyÕs work, reputation, and point of view have given
them the status of one of the design worldÕs stars,Ó said Sean Adams, author of
Masters of Design: Logos &
Identity. ÒThe firm works in all media, from print, interactive,
environmental, packaging and motion. It is the overall clear vision that
unifies the client's message with truly big-picture thinking that sets them
apart.Ó
The 12-page profile devoted to Willoughby Design delves into the companyÕs process, passions and techniques
for creating successful logos and brand identities. Also recognized in
the book are the firmÕs identity designs for Wonder Bread, SheridanÕs LattŽs
and Frozen Custard, Tivol, Spin! Neapolitan Pizza, Feng, Mary Carol Artisan
Paints and The Katalyst Consultancy.
ÒBeing associated with this select
group of designers is the highest compliment to us and our work,Ó said Ann
Willoughby, president and chief creative officer. ÒWe are honored to be among
design firms of this caliber.Ó
Willoughby Design regularly collaborates with industry leaders
to create brand identities bringing specialized expertise to retail projects of
all types. The firm recently worked with Kevin Carroll on book design,
illustration and hand-lettering for his 2008-published book, WhatÕs Your Red
Rubber Ball?! Carroll, a former Nike
executive, needed a partner to bring his story to life visually and capture the
attention of consumers.
ÒOur approach to identity helps people fall in love with the
brand through a kaleidoscope of well-designed experiences,Ó Willoughby said.
ÒWe facilitate creativity and innovation that translates to a variety of
consumer touch points, including retail environments, packaging design and
product innovation.Ó
Masters of Design:
Logos & Identity is published
by Rockport Publications. WhatÕs Your Red Rubber Ball?! is published by ESPN Books, a division of ESPN
Publishing, and Disney Press, an imprint of Disney Book Group. Both books can
be purchased at Borders and Amazon.com.
Willoughby Design is a strategic brand design and innovation
firm. Founded in 1978, the company lists among its clients Hallmark, Peruvian
Connection, Lee Jeans, Wonder Bread, United Nations and the Kauffman
Foundation. The Kansas City-based firm is a member of AIGA, the professional
association for design. More info: www.willoughydesign.com
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