Unveiling work for a new client is really high on our favorite things list at Willoughby. So, it is with unabashed excitement that we present our most recent work in the restaurant category: Panera’s 2012 Summer Celebration. Inspired by a classic Cape Cod seaside oasis and ingredients picked at the peak of freshness, this in-store Point of Purchase campaign was created to serve up a sensory summer experience of delectable proportions. The Willoughby team was responsible for concept creation and photography direction through design and final artwork for the signage and packaging system.

Next on the list? Holiday! Coming to Panera Bakery-Cafés this November.