Beeswax Blog - Willoughby Design

A Moment to be Merry: Panera Bread

Delight in the season. The MAGIC. The FUN! After months of concepting, art directing photoshoots, illustrating, copywriting and designing, Holiday 2012 at Panera has arrived. The Willoughby team Read More>

Vote for the Next Panera Sandwich

Panera has put the selection of their next new sandwich into your hands with the Sandwich Showdown, a public contest for the most creative, original sandwich recipe. Willoughby created a promotional Read More>

We are FanatiKCs

Successful brands weave an ongoing story over time, interacting with and becoming part of everyday life. We had our first opportunity to test this filter on the new VisitKC.com brand with a campaign Read More>

It’s Simply Summer at Panera

Unveiling work for a new client is really high on our favorite things list at Willoughby. So, it is with unabashed excitement that we present our most recent work in the restaurant category: Read More>

Inspired by Kansas City

Kansas City “leapt forward” on Feb. 29 unveiling a new brand identity that is just the first phase of a long term plan to tell the story of Kansas City’s cultural renaissance. Read More>

Donor Recognition Takes Flight

As part of the overall rebranding initiative for the Samuel U. Rodgers Health Center (SURHC), Willoughby is proud to share the new donor recognition wall. Inspired by the design of the new facility Read More>

Skin Care to Inspire the Senses

Osmia Organics came to Willoughby for a brand identity and a sustainable packaging system. From the hand painted illustration to the carefully sourced label stock, the brand design directly Read More>

Helping Wonder Bread Connect With Moms

For Wonder Bread‘s 90th anniversary, Willoughby helped the brand design an identity as well as packaging and product giveaways for the “Share the Wonder” campaign. In addition to a Read More>

Engaging Entrepreneurs and Start-ups

In September, Kauffman Foundation exhibited at Inc. 500/5000 Conference hosted by Inc. Magazine in Washington D.C. Before heading to our nation’s capitol, they reached out to us for help Read More>

Cultivating an Identity

Kansas City Center for Urban Agriculture (KCCUA), a locally-grown, non-profit that helps people grow and eat produce in city neighborhoods, had a mission that was recognized throughout KC as a ground Read More>

Communicating Change to a new Trabon

As part of the brand roll-out for the new Trabon identity, Willoughby designed and produced a presentation given by founder, Tim Trabon, to his staff. With a printing press as a back-drop, the 130+ Read More>

SPIN! On-the-Go!

Out and about and craving SPIN!, you wonder, “is there a location near me?” No problema! This summer, Willoughby and SPIN! joined forces to create an intuitive, HTML-based mobile WAP page. Now you Read More>

Who’s Your Hero?

Ever think about that? In 2011, Wonder Bread kicked off a contest to find America’s Everyday Heroes. Willoughby designed the Call for Entry bags asking for nominations of deserving Moms, Dads Read More>

Summer at SPIN!

It’s that time of year, another Summer At SPIN!. Willoughby created a summer campaign to celebrate long days, warm weather, pizza, vino, bikes and Folk music. The in store posters, Facebook and Read More>

Congratulations, Harvesters!

Our longtime client and partner in the community, Harvesters Community Food Network has been awarded the 2011 Food Bank of the Year by Feeding America. This is a national award recognizing the Read More>

Harvesters

The 2011 Harvesters’ Forks & Corks event was a huge success and we are proud we could be involved for the 15th year in a row. Willoughby designed the posters, billboards, programs, ads and Read More>

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