Beeswax Blog - Willoughby Design

Marketing to Women Conference 2013 - Will you be there?

The human brain (female and male) sees shape first. Color second. Words third. But, science has proven that they process the same experiences differently. Knowing that women consider significantly Read More>

Super Bowl XLVII: Through a Woman’s Eyes

Women commonly say that advertisers don’t “get” them. How did advertisers on Super Bowl XLVII fare? This year’s Super Bowl spots featured all of the things that men supposedly love: Beer. Read More>

Designing Brand Identity

Designing Brand Identity by Alina Wheeler has served as our brand bible here at Willoughby since the first edition was published in 2003. Since then, Alina has become a close friend to our team Read More>

A Moment to be Merry: Panera Bread

Delight in the season. The MAGIC. The FUN! After months of concepting, art directing photoshoots, illustrating, copywriting and designing, Holiday 2012 at Panera has arrived. The Willoughby team Read More>

Willoughby is Right at Home in KC

Ann Willoughby of Willoughby Design in Kansas City, is not only a respected fixture in the national design scene, but she is also very much a hometown gal. Here she takes us on a virtual tour of Read More>

Vote for the Next Panera Sandwich

Panera has put the selection of their next new sandwich into your hands with the Sandwich Showdown, a public contest for the most creative, original sandwich recipe. Willoughby created a promotional Read More>

Design the Vote!

Designers and artists have helped rally around causes throughout history. Whether to encourage people to enlist in the army, ration food, grow a victory garden, prevent forest fires or vote, it’s Read More>

Our Culture of Creativity

As we constantly strive to stay fresh in our everyday creative lives, sometimes it’s necessary to stop and consider what it is we need to be considering. At Willoughby, we recently called “all Read More>

Just Go Talk To Her Already

What goes through your mind when your brakes start to screech? How much will it cost? How long will it take? Whether you are a man or woman, the feeling of dread is pretty universal. Car Read More>

We are FanatiKCs

Successful brands weave an ongoing story over time, interacting with and becoming part of everyday life. We had our first opportunity to test this filter on the new VisitKC.com brand with a campaign Read More>

It’s Simply Summer at Panera

Unveiling work for a new client is really high on our favorite things list at Willoughby. So, it is with unabashed excitement that we present our most recent work in the restaurant category: Read More>

The Willoughby Challenge: KCAI Student Brand Bootcamp

Ann Willoughby’s Brand Bootcamp isn’t for the faint of heart, according to the select group of 12 KCAI students who experienced the rigor of her brand innovation challenge last weekend. As Read More>

Spark Your Corporate Creative Department

One of the biggest challenges facing leaders of corporate creative departments is to maintain continuous evolution of the organization’s brand without compromising its essence. But efforts to Read More>

Willoughby named Joyce C. Hall Distinguished Professor of Design

Ann Willoughby, president and creative director of Willoughby Design, has been appointed Joyce C. Hall Distinguished Professor of Design at KCAI. A nationally recognized figure in the field of Read More>

Changing the World Through Design: The Moveable Type Truck

Willoughby’s core purpose – “Changing the World Through Design” – is as compelling to us today as it was at the firm’s inception in 1978. We know it’s lofty. A firm’s core purpose Read More>

Inspired by Kansas City

Kansas City “leapt forward” on Feb. 29 unveiling a new brand identity that is just the first phase of a long term plan to tell the story of Kansas City’s cultural renaissance. Read More>

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