The KC Chamber exists to make KC the best place to live, work, start a business and grow a business. The new identity reflected both an internal and an external purpose to remain true to the KC Chamber’s 125-year tradition and to move powerfully into the future. The KC Chamber embraced its unofficial mantra, “Go Big KC,” and made a decision to go big and bold to make Big KC thrive with a new name and logo, which came to life through stationery, office signage, website, newsletter, a system of sub-logos and everything in between.

• KC Chamber portfolio

Since 1968, Kansas Citians from many ethnic backgrounds have chosen Samuel U. Rodgers Health Center as their preferred medical home. And now, 40 years later with 10 different clinics and access to more than 150 different language translators, the health center is in the process of designing a new facility to match its state-of-the-art care.

• SAM U. RODGERS portfolio

To showcase our concept design and packaging capabilities at the 2013 Marketing to Women Conference, Willoughby designed and developed packaging for mouth-watering milk and dark chocolate bars, handcrafted by local confectioner André‘s Confiserie Suisse. The chocolates were handed out during Willoughby’s session on design thinking and the female decision-making process.

• WilloDelights portfolio

SPIN! Neapolitan Pizza was created around Neapolitan-style pizza and the founder’s love for Italian cycling. A “favoloso” fast-casual restaurant experience, this SPIN! Gelato packaging was designed to extend the handmade, artisan experience of the gelato.

• SPIN! PIZZA portfolio