Taking Green Mainstream
NEW LEAF PAPER
New Leaf Paper, a leader in environmentally responsible paper, worked with Willoughby to position the brand family of products, design a new line of consumer goods and develop merchandising systems and packaging. The newest line, social stationery, was created for sale at Office Depot.
Taking Green Mainstream
NEW LEAF PAPER
New Leaf Paper, a leader in environmentally responsible paper, worked with Willoughby to position the brand family of products, design a new line of consumer goods and develop merchandising systems and packaging. The newest line, social stationery, was created for sale at Office Depot.
Crafting Luxury
JOLEE'S JEWELS
EK Success and Swarovski teamed up to push the premium in the jewelry crafting category. Available at crafting stores nationwide, we designed the Jolee’s Jewels brand and packaging to showcase the product and co-branded partnership.
Curious Souls Converge
Kauffman TED Tent
The Kauffman Foundation hosted one of the three major gathering tents at TED2010. Together with TED and Steelcase, we designed the Kauffman Global Village for TEDsters to meet, think, soak in the inspiring talks and learn about The Foundation of Entrepreneurship.
TURNING THE PAGE
JET MAGAZINE
Introducing the new look of JET Magazine. Willoughby worked with Johnson Publishing to update the JET identity and the look and feel of the print magazine and website, ultimately creating the platform to move JET into the future as a global media brand.
