SPURRING POSITIVE GROWTH
GO TROOST GO MAX
Considered a segregational dividing line in Kansas City for the last century, the new MAX Troost line is working to change that perception. “GO TROOST” is designed to extend beyond the MAX brand as a rallying message for the community.
Trash Becomes Art
NEW LEAF REBORN REFUSE
Willoughby continues to marry style and sustainability in developing the New Leaf Paper Reborn Refuse line of notebooks. The artwork on these covers pull scraps of old paper reborn into images of nature. Look for them in office supply and book stores near you.
SPURRING POSITIVE GROWTH
GO TROOST GO MAX
Considered a segregational dividing line in Kansas City for the last century, the new MAX Troost line is working to change that perception. “GO TROOST” is designed to extend beyond the MAX brand as a rallying message for the community.
FANTASTIC BRAND FREAKOUT
Cirque d' Alex
All it took was a sampling of the piled high Chicago dog and a scoop of spiked strawberry margarita ice cream and we were convinced that Cirque d’Alex was a fantastic client for us. Willoughby, in partnership with Rockhill Strategic, created a new look for the Northland’s home of fun, food and scoops.
Updating a Southern Classic
Merita Bread
Introducing the new look of Merita, a beloved Southern bread. Willoughby worked closely with Hostess Brands to update the brand and packaging under a more modern, but still familiar, look and feel.
