Introducing Cultivate Kansas City, formerly known as the Kansas City Center for Urban Agriculture (KCCUA). A catalyst for the production and consumption of locally grown food in Kansas City neighborhoods, KCCUA came to Willoughby for a more memorable name and cohesive brand identity system.
Moms have been trusting in Wonder’s soft, delicious recipes for 90 years. To help launch the 90 days of Wonder, 90 days of inspiration and $90,000 to local charities celebration, we took Wonder Bread back to its roots with a campaign logo, retro package, lunch box and t-shirt.
Willoughby helped the Kansas City Convention and Visitors Association (KCCVA) create an exciting new brand positioning and visual identity reflecting Kansas City’s cultural renaissance and the vibrant tourist destination it has become.
Summertime at Panera is about taking a moment to savor the season. Crisp greens. Fresh fruit. Cool Smoothies. It is from this inspiration that Panera’s 2012 Summer Celebration was born.
